Guardian is a famous name in financial services with a long history of helping to protect families since 1821. We’re re-entering the market with a single ambition; for every family to have protection that they truly believe in.  We believe the only way to do that is if protection is sold with quality advice. That’s why we work exclusively with advisers.  

We’re delighted to be joining the Paradigm Protect panel and look forward to working with you.

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Guardian - Best New Product 2018

We recently won Best New Product at the Cover Excellence Awards 2018. We’re delighted to win this so early into our journey as it reinforces our belief that the market is ready for a provider to do things differently.

Just some of the reasons we won are Payout Planner, Protection Builder and dual life.

Read more from our Proposition Director Katya MacLean as she shares her thoughts on winning this award and why the market is ready for positive disruption.

Find out more about our proposition at