Why choose us?

Everything we do at AIG is designed to help make protection easy -  from providing policies that give clients quality cover to an easy-to-use online application system that get your clients on risk quickly at a price they can afford. Our focus is not only on paying an insurance claim but on delivering more than just financial support. Most of our policies include access to Best Doctors®1 and Winston’s Wish2, providing extra support to your clients and their families when they need it the most. 

We’ve launched our new dedicated underwriting webpages to raise awareness of underwriting with a focus on providing facts, talking about acceptance rates for our most common disclosures, myth busting and providing guidance to help intermediaries and their customers.

We are making it easier than ever before for more people to get access to insurance. Watch our video to find out more. 

Income Protection from AIG offers your customers the ability to protect their income if they’re unable to work following injury or prolonged illness. Our tool shows the likelihood of your client becoming ill and how quickly savings can run out if they are unable to return to work.


We recognise that many of our customers and advisers want simplicity and instant protection when choosing life insurance, which is why we have created our Instant Life Insurance.
Instant Life Insurance insures your customers against death or terminal illness while they’re insured.

  • It’s quick - The application can be completed in just 8 minutes, with no medical evidence needed
  • It’s simple – We have created a customer friendly application which has short qualifying questions, that gives an immediate decision on completion
  • It’s easy – This product has a customer self-apply option available on any device. You just email the link directly to your customer any time of day or night, and they can complete the application themselves

There’s no denying it’s an awkward subject. AIG’s new Critical Illness cover includes more illnesses,
has simpler definitions and more payment levels. So, even though it’s difficult, you can be there
for your clients and help them take on tomorrow.
Blog Post
Sales aid
Case Study
AIG Life has enhanced its Term Assurance to help individuals cover their inheritance tax (IHT) liabilities.

The new Joint Life Second Death (JLSD) option is a cost-effective alternative to Whole of Life insurance for couples who plan to gift assets away and erode their IHT liability by a certain age.
We’ve introduced renewable term for our Business Protection cover. The term can be selected at outset - either 5 or 10 years, and it is underwritten as normal. The cover can be extended for a further 5 or 10 years without any further questions about the health and lifestyle of the life assured.

How to get started

  • You can use Origo’s agency services as a secure and speedy way to electronically set up and manage your agency with us and other providers. Click here
  • If you do not wish to use Origo’s agency services, please complete the application form which can be found here. Please make it clear if you are a member of the Paradigm Elite Panel. Our agency team will contact you to confirm the status of your agency application.
  • Firms who already use AIG Life Limited can switch to the ‘Paradigm Elite Panel’ by notifying our agency team at providing company name, FCA reference, agency ID (if known) and a note that you are a member of the Paradigm Elite Panel.